Learn more about Online Programs including Scholarship Information, at ENC’s dedicated online programs website:
With ENC’s Online management programs, you’ll not only gain tools to become a more effective leader, but you’ll also gain a better understanding of complex business challenges and how to develop successful solutions.
This program in Digital Marketing is intended to integrate with existing college marketing curricula and provide students with the most vital and in-demand skills in the area.
Field of Study: Digital Marketing
Division: Traditional Undergraduate
Locations: Fully Online
Options: Skilled Pathway
Degrees: Other
The Digital Marketing program focuses on vital skills for entry level marketing coordinators and managers such as, search engine optimization and marketing, analytics, social media strategy and automated email marketing. In addition, the program also focuses on viral growth techniques, influencer marketing, data mining, and lead generation. It is supplemented by courses in programming, which have been included to address a need for marketers to be able to scrape data and perform more complex marketing campaigns.
Digital Marketing is a highly competency-based domain. The ability to show prospective employers that you have mastered skills – as verified by respected observers – will provide graduates of this program with a distinct advantage in the hiring process.
According to the Bureau of Labor Statistics, Marketing managers are among the most highly paid professionals in the modern workforce, with a median salary of $141,490. Furthermore, the number of Marketing manager roles is expected to grow 10% in the next 10 years.
Upon completion of the Digital Marketing skilled pathway, graduates will be able to:
No, but you may need one to get hired, and having educational training in Digital Marketing provides a massive advantage in earning potential and salary. People with a bachelor’s degree also have a 50% lower rate of unemployment, and on average, they make an additional $630,000 to $900,000 over their lifetime, even more in high-growth fields like this one.
To craft a resume that really wows employers, you’re going to want some of the certifications included in our Digital Marketing program. We’ll get you certifications from marketing giants Google and Hubspot in social media marketing, email marketing, search engine optimization, digital marketing analytics, and viral & organic growth.
Yes! The only way to make sure our program gives you the skills you need to get hired and teaches you to work through real-world problems is to partner with the people out there who are actually doing it. Our collaboration with Fortune 500 companies and subject matter experts means that their multi-billion-dollar expertise is reflected in everything you’ll study here.
Digital Marketing is huge, so you’ll have tons of options, but most students discover which piece of the puzzle they have a passion for by their 2nd or 3rd year. If you love being at the forefront of new trends, it may be social media. If you want to influence what people see when they look things up, you may point to search engine optimization. As you learn digital marketing skills, the possibilities available to you across industries are essentially endless.
A flipped classroom is one where the focus is not on lectures but on discussion, projects, and problem-solving. Students in flipped classrooms get the chance for more instructor feedback and, as a result, have been found to learn much, much faster.
If you enjoy problem-solving, if you want to work with people to build brands, if you are looking for a field that opens a ton of doors to different high-growth careers, if you have a knack for creativity, and if you’re looking for a way to take part in bringing about a better future, you should consider this field.
Flexibility. Optional Synchronous means our Digital Marketing courses can be attended together at one time with other students or on your own schedule. Many students prefer the learning that comes with live interactions, while other students love the flexibility of doing their courses whenever it fits into their schedule.
The courses in this program are part of an exclusive partnership between ENC and Rize Education, which means you’ll be learning with students from your campus, as well as students from a selective consortium of schools across the country. That means you get to enjoy the small Christian college environment while also building a national network of people in your industry before you’ve even graduated.
We are offering these high demand, skills-focused programs through an innovative nationwide consortium of over 75 colleges and universities much like ENC. As a student in these programs, you enjoy the opportunity to attend a small Christian college while developing specialized skills that will prepare you for careers in some of today’s fastest-growing fields. In your major and your general education coursework, you will have the opportunity to develop a strong Christian worldview while the courses in the RIZE partnership programs will supplement that work by exposing you to industry experts who will teach you and students at other consortium institutions virtually. We refer to these programs as skilled pathways because they emphasize the in-demand skill-sets that employers are saying they need. Students who complete all of the courses in a particular program will have their completion of the courses recorded as a minor on their transcript upon graduation, but many of the individual courses and programs offer opportunities to complete industry certifications or prepare you to complete certification exams that can also be valuable additions to a resume.
For course descriptions, requirements, focus areas, options, and other program details see our full course catalog.
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